People

Emma has 18 years’ experience spanning government, media, and the corporate sector. Her expertise, strategic insight, and client-focused approach make Emma an invaluable partner for organisations seeking to influence policy, manage reputation, or advance business objectives in complex and evolving landscapes. 

As a trusted adviser, Emma is recognised for her ability to help clients navigate challenges, shape strategic positioning, and achieve meaningful outcomes across the national infrastructure, resources, health, robotics, and FMCG sectors.  

Emma’s approach is defined by her commitment to empowering clients with tailored communications strategies, government relations advice, and campaign leadership. She leverages her deep understanding of the policy landscape, stakeholder expectations, and the dynamic interplay between industry, business, government, and community to support informed decision-making and effective risk management. 

Throughout her career, Emma has managed high-profile issues and breaking news stories, as well as developed and executed long-term communications plans for major policy announcements, economic and social reforms, and advocacy campaigns.  

Her experience working in media and state politics, across the Primary Industries, Roads, Resources, Regional NSW, and Local Government portfolios – enables her to offer clients insightful guidance on engaging with decision-makers and navigating the legislative process. Emma’s tenure as senior adviser to the NSW Deputy Premier and as chief of staff in the NSW Government saw her play a pivotal role in steering government through challenging reforms and election campaigns.  

Emma holds a Bachelor of Communications (Print Journalism) from Charles Sturt University.